Yesterday was a perfect sunday night. Mature cheddar & fresh baguette on a plate, warm pumpkin soup and a french cinema classic: Jules & Jim by François Truffaut. We had decided to be reasonable – for once – and exclude wine from our menu. Well, that was before we heard Jeanne Moreau’s dizzying reciting of some of our most famous appellations…
“French wines are the best in Europe, in the world even!”
This new year is a beast awaiting to be tamed…
… just like Paso Robles‘ Mourvèdre!
Therefore my wishes for 2013 are the following: may you be equipped with whips & wit but also persistence to beat resistance and win through this year. You will also need love and gentleness to tame the wild beast and a few glasses of good wines along the way… but I’m sure you’ll find this year will provide it all. HAPPY NEW YEAR!
Sources: Triptiq dug it out & Vicky forwarded it. An older article on this winery here.
Filed under Funny, video, Web
Probably not her weirdest fashion move so far but this is unexpected to say the least. Lady Gaga in a wine bottle outfit…
Is she buying a vineyard in Sonoma as some reported and promoting a new vintage? Is she Francis Ford Copola’s new muse? Or just gone completely mad? Nothing of the sort: she actually performed alongside Justin Timberlake for a hilarious Saturday Night Live sketch: Liquorville. Watch it here!
Filed under Peculiar, video
I stumbled upon this very funny marketing operation by The Hive for Maynards, a canadian candy company. They sent a ‘chewmelier’ (yes, it’s a word) to a wine fair where he presented the Maynards Wine gums to startled connoisseurs. The sweets, of course, have nothing to do with wine but Maynards say that their fruity and delicate taste could be ‘comparable to the pleasure of good wine tasting‘. While I highly doubt that, people seems to have had fun candy-tasting!
Most people at wine shows know how to appreciate a fine wine, but do they know hot to appreciate a fine Maynards Wine Gum?
Going back to the 80′s can be painful.
It’s a time filled with Napoleon Dynamite characters, JM Jarre & L. Richie &… wine. Wine! Women’s favourite drink, an instant male alpha-ness killer, a pain for your macho tastebuds!
Or at least, that is what DB BREWERIES invented to sell beer in New Zealand, a beer for which men could finally say no to wine! - Yessssssssssss!
I am not sure yet how wine is linked to these awful hairstyles and jumpers or even if men really were bullied into drinking wine in 1987 but, trust me when I say: this video is hilarious!
Going back to the 80′s can be painful.
If I say finest champagne, Vivaldi & christmas holidays and if I add a beautiful video staring someone famous and a nation-wide cinema distribution, you’re probably thinking Moët, Krug or Cliquot, in France… and you’d be wrong. Watch this!
So now you know: the brain (and wallet) behind this operation is Lidl Nederlands. L to the I to the D to the L. Lild. In France, the cheap and ugly hard discount supermarket where you’d only shop hidden behind big wide shades or underneath a poncho.
Turns out, Lidl has built a better brand image in The Nederlands. And that means more endorsement possibilities, prouder consumers and more cash spent on creativity. (And a print campaign and famous Chef Ramon Beuk and a QR code revealing the featured champagne that costs less than 15€. )
I don’t know about you but I’ve always wanted to open a bottle of Champagne like a Formula 1 race winner on the podium and let it all out… !
Source: Doc News
Filed under Champagne, video
This is a teaser of Bordeaux wines’ new campaign. I found it beautiful and quite spellbinding. The choice of Vimeo as its primary broadcasting channel is also very clever: creative people, passion & expression!
Bon, eh bien vous le saurez: Sacha a craqué sur un cuvée rare à 4 cépages, Nicolas aime l’Espagne, Michel Bettane préfère les vins ‘faits sans concession’ et moi j’adoooore les sushis. Quant à Ophélie, elle aime tout court. Elle est amoureuse quoi!
Bref et en images animées:
Accédez à la séléction Lavinia pour la Foire des Vins ici
“I’ve got my tickets. Do you?“
Powerful video (deep voice, tense classical music and movie-like colors)… The only thing missing is a guy in a towel somewhere. But still, do it like in the USA, I say!
Thank you Dr Vino for discovering the video!
I know sex sells. It has been told, proven, demonstrated, served with your dinner on national TV, plastered on billboards in front of your kids’ school and associated with the unlikeliest products (who’s never been sold toilet bleach by a woman in a leather suit?)… but what I never thought I’d see is this:
Cork producers probably hope to sell you the dream…. use a cork and get laid. If you don’t, you won’t.
(And I probably need to mention that this is part of a $22 million promotional campaign for cork…. Money well spent? You tell me!)